Saša Požar

Slovenian Spas Association

Mag. Saša Požar is the director of the Association of Slovenian Natural Spas (SSNZ), the central organization that brings together Slovenian natural spas with the status of a state-verified spa. SSNZ is a business association recognized for its tradition, continuity and joint promotion of Slovenian spas under the Slovenian Spas brand, and represents the interests of its members through cooperation with the Health Insurance Institute of Slovenia (ZZZS).

Her professional work is based on connecting tradition and knowledge in Slovenian spas, which represent one of the strongest, most stable and most recognized segments of Slovenian tourism. She has many years of experience in shaping spa concepts and has worked as a marketing and sales director, lecturer and advisor for the development of wellness and spa centers. Her vision is focused on developing the concept of longevity, where natural resources and innovative practices are combined into greater value for people, destinations and the community.